A number of leading players serve as squash ambassadors, appointed by the World Squash Federation (WSF), the Professional Squash Association through its PSA Foundation, or by national squash federations. These roles focus on promoting the sport in developing regions, youth development, inclusivity, and player health and wellbeing. Below is a summary of current ambassadors and their affiliating organizations, followed by details of their roles.
World Squash Federation (WSF) Ambassadors
The WSF Ambassador Programme sends top players to younger squash nations to raise the sport's profile through clinics, exhibition matches, refereeing and coaching seminars, and media presentations. In June 2019, Malaysian eight-time World Champion Nicol David joined France's Camille Serme (then world No.4) and Spain's Borja Golan (a former world No.5) on a WSF promotional trip to Nairobi, Kenya, held at the Parklands Sports Club and the Nairobi Club. They were accompanied by Belgian national coach Ronny Vlassaks and Slovenian international referee Marko Podgorsek. The players gave clinics and exhibitions and engaged local players and officials. WSF ambassadors focus on global promotion of squash and on strengthening ties with emerging squash communities.
PSA / PSA Foundation Ambassadors
The PSA Foundation, the charitable arm of the professional tour, appoints current players as ambassadors for specialized causes.
Player Health and Wellness: A group of touring professionals serves as PSA Foundation Health and Wellness Ambassadors, raising awareness of mental health and injury issues. American Todd Harrity has spoken on PSA Foundation platforms about the importance of mental health support for athletes. Scottish No.1 and commentator Lisa Aitken and American Amanda Sobhy (world No.7) are also Health and Wellness Ambassadors, sharing their own experiences. Amanda Sobhy established the Foundation's mental health and wellness platform after publicly disclosing her own struggle with an eating disorder.
Youth and Community Development: French professional Lucas Serme (world No.40) is an ambassador for Squash Dreamers, a Jordan-based program serving young refugee and underprivileged girls through squash and English instruction. New Zealand's Joelle King (a former world No.3) is also an ambassador for Squash Dreamers and has visited the program to meet the girls it supports. In the Americas, Colombian professional Juan Camilo Vargas (world No.59 at the time of his appointment) is an ambassador for Squash Urbano, a life-skills program for children from low-income families in Cartagena.
Education and Inclusivity: American Sabrina Sobhy is an ambassador for the Access Youth Academy in San Diego, an urban squash and mentoring program for underserved youth. Canadian Danielle Letourneau, a former world No.18, is an ambassador for the Canadian Inclusivity Squash Program, which runs squash sessions for people with a mental, emotional, or physical disability. Indian No.1 Saurav Ghosal (world No.16 at the time of his appointment) is an ambassador for Khelshala, whose SAY (Sports, Academics, Yoga) program supports underprivileged children in India.
Each appointment was announced on the PSA Foundation's official channels. The roles range from direct youth outreach, such as clinics and mentoring, to media and speaking engagements that raise awareness of squash's social and health benefits.
National Squash Federation Ambassadors
Some national bodies appoint ambassadors to promote their programs. In 2024, U.S. Squash launched the U.S. Squash Foundation and named Amanda Sobhy as the inaugural Team USA Squash Ambassador to the Foundation. A seven-time Pan American Games gold medalist and former world No.3, Sobhy advocates for the growth of squash in the United States, including in the lead-up to the sport's debut at the 2028 Olympic Games, and has spoken about supporting the pipeline of young players. Other national federations run similar programs, though specific current ambassadors beyond Team USA were not detailed in public sources at the time of writing.
